The Jockey Club, the largest commercial group in British horseracing, today announced that it has entered into a commercial partnership agreement with Jaguar for the automotive brand to become its first ever Official Partner.
At the heart of the UK's second most attended sport for more than 260 years, today The Jockey Club operates Jockey Club Racecourses, a portfolio of 14 leading racecourses; Jockey Club Estates, which includes the running of training grounds at Newmarket and Lambourn; The National Stud breeding and education arm; and leading charity, Racing Welfare.
The new partnership will see Jaguar showcasing its award‑winning range of cars and providing VIP transport at The Jockey Club's Aintree, Epsom Downs and Newmarket Racecourses.
The agreement also provides Jaguar with use of The Jockey Club brandmarks and the category designation 'Official Automotive Partner of The Jockey Club'; branding slots on‑course and online; the ability to offer 'money‑can't‑buy experiences' for customers and stakeholders; and promotion in The Jockey Club's marketing and communications materials.
Simon Bazalgette, Group Chief Executive, The Jockey Club, said:
"We are absolutely delighted to announce this groundbreaking deal with Jaguar, which is one of the most recognised automotive brands in the world with tremendous British heritage.
"That makes Jaguar an excellent match for us, given our long history at the heart of British racing, which is revered as the best in the world.
"Like Jaguar, our commitment to quality and innovation is second to none, and we're excited about what we can achieve through this partnership for the good of racing."
Geoff Cousins, Managing Director of Jaguar UK, said:
"We are very excited to become the first Official Partner of The Jockey Club, a group that boasts strong heritage and a bright future. Racing is something of a British institution that attracts attention from all areas of the country
This initial one‑year deal sits within an overall sports strategy to encourage reappraisal of Jaguar by new customer groups. We are very proud of our current product line‑up and look forward to working with The Jockey Club to encourage race goers to get close to the XF, XJ and XK."
Notes to Editors
About The Jockey Club
The Jockey Club is at the heart of racing in Great Britain as the largest commercial group in the sport. Its interests include:
- Jockey Club Racecourses: Responsible for the
operation of a diversified portfolio of 14 racecourses in Great
Britain: Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter,
Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket,
Nottingham, Sandown Park, Warwick and Wincanton.
The group stages four of the five 'Classics' of Flat racing (the Derby and the Oaks at Epsom Downs and the 1,000 Guineas and 2,000 Guineas at Newmarket), as well as the Cheltenham Festival and the Grand National at Aintree. - Jockey Club Estates: The property and land management company responsible for the management and administration of more than 5,000 acres of land in and around the racing training centres of Newmarket and Lambourn, as well as an extensive property portfolio, including the Jockey Club Rooms.
- The National Stud: Transferred from Government to The Jockey Club in 2008, The National Stud is a commercial thoroughbred breeding enterprise with a commitment to provide training and educational programmes.
- Racing Welfare: A racing charity and company limited by guarantee with The Jockey Club being the sole member. The principal objective of Racing Welfare is to provide help to those in need who work or have worked in the thoroughbred industry, and their dependants.
- In accordance with its objectives in the Royal Charter, The Jockey Club reinvests its profits in British racing and promotes measures to sustain and enhance the long‑term success of the sport.
For further information:
If you require further information, please contact:
Scott Bowers, Group Director of Communications, The Jockey Club, on +44 7809 665 840 or email scott.bowers@thejockeyclub.co.uk.
Faye Goldstraw, Senior Press Officer, Jaguar UK, on +44 7860 872 224 or email fgoldst1@jaguar.com.