Sundance London to host debut screening of short film by Ridley Scott Associates, starring Damian Lewis in the new Jaguar F‑TYPE sports car
Short film will be available to view, share and embed on 24 April from 12.45 GMT
17 APRIL 2013 ‑ British car manufacturer Jaguar is today announced as the Presenting Partner of the second Sundance London film and music festival, to be held from 25‑28 April at The O2 in London.
Adrian Hallmark, Jaguar Global Brand Director said: "The film project by Jaguar is part of the pre‑launch activity for the new F‑TYPE sports car and a genuine artistic project featuring world class talent. Our aim is to reach a new and diverse audience and create a relationship with Jaguar and our first sports car launch in 52 years."
"Sundance London is the perfect setting for Jaguar to screen
'Desire' for the first time anywhere in the world. Our partnership
with Sundance London presents us with the ideal platform to
highlight Jaguar's ambition to invest in innovative film projects
of outstanding production quality."
Alex Hill, Chief Operating Officer & Chief Financial Officer
of AEG Europe, said: "We are delighted to welcome such a
prestigious brand as Jaguar as the Presenting Partner for Sundance
London. The festival makes for a unique opportunity to showcase
Jaguar's brand values, and we are looking forward to an exciting
partnership."
Jaguar has collaborated with Ridley Scott Associates to create
the short feature film, 'Desire'. Starring Golden Globe
and Emmy Award winning actor Damian Lewis, the 12‑minute film
features the new F‑TYPE sports car and was shot on location in
South America. The film will screen to press accredited by Sundance
London at 12.30pm on Wednesday 24 April,
immediately following the Sundance London press conference at
Cineworld, The O2. It will be made available for public viewing
online. View the official trailer here: http://www.youtube.com/watch?v=nhJbPffYziA.
Desire tells the story of "Clark" (Damian Lewis), who
delivers cars for a living and runs into trouble after a chance
encounter with a mysterious, young woman (Shannyn Sossamon) in the
middle of the lawless desert. Directed by Adam Smith, the film is a
story of betrayal, retribution, passion and greed.
Ridley Scott Associate's Managing Director Kai‑Lu
Hsiung comments: "The Sundance Film Festival is
one of the world's leading and most respected film festivals,
and Sundance London is a fitting place for us to launch the first
short feature film that we have created with Jaguar. We really look
forward to showing this to those who share our passion for
film."
Throughout Sundance London at The O2, festivalgoers will be able to experience a Jaguar F‑TYPE vehicle display.
ENDS
Dan Connell | Global Brand PR and Communications
Manager
| E: dconnel1@jaguarlandrover.com
| T: +44 (0)7880 177307
Conor Twomey |Senior Press Officer |E: ctwomey@jaguarlandrover.com
| T: +44 2476 564125
Alexina Jackson | Press Officer | E: ajackson@jaguarlandrover.com
| T: +44 2476 564124
