Jaguar Named Best Brand In What Car? / J.D. Power Survey For Third Successive Year

29 May 2014

Jaguar is the number one automotive brand in the UK, according to the 2014 What Car? / J.D. Power survey*. The result means Jaguar has now retained the title of Best Brand in this influential survey for a remarkable three years in a row.

IN BRIEF

  • Jaguar named Best Brand in What Car? / J.D. Power survey for a third year in a row
  • Jaguar XF placed in top 10 models to own in UK car market 
  • Luxurious interiors, styling and powerful engines in Jaguar cars all rated highly by customers  

IN DETAIL

(Whitley, Coventry ‑ 29 May 2014) Jaguar is the number one automotive brand in the UK, according to the 2014 What Car? / J.D. Power survey*.  The result means Jaguar has now retained the title of Best Brand in this influential survey for a remarkable three years in a row.

The survey considered the opinions of over 15,000 UK car owners, who rated 109 car models from 27 brands. Jim Holder, What Car? Editor‑in‑Chief, said: "It is great to see Jaguar rated so highly by customers in the company's home market. The XF is Jaguar's best‑selling model and it is easy to see why ‑ customers gave excellent ratings across styling, comfort and reliability". 

Jaguar's Best Brand accolade was attained due to the marque's high ratings for styling, comfort, reliability, insurance costs and dealer facilities. The Jaguar XF finished 10th in the survey, and was one of the most highly rated cars in the executive class. The XF has won numerous international awards since its launch, with sales increasing each year with the introduction of new body styles, powertrains and trim levels.

Jeremy Hicks, Jaguar Land Rover UK Managing Director, said: "I am extremely proud of the design, engineering and manufacturing teams at Jaguar, for producing a range of cars that our customers adore. And I am delighted that the Jaguar UK dealer network consistently delivers a service to our customers that means owning a Jaguar is as enjoyable as it is to drive one.

"For Jaguar to be placed at the top of the What Car? / J.D. Power survey results for the third year in a row is a huge honour. With a number of exciting new product launches in our plans, we look forward to bringing the Jaguar ownership experience to a whole range of new customers."

‑ ENDS ‑

Editors' notes

* Jaguar finished joint first with Lexus.

The What Car?/J.D. Power study measures customer satisfaction with the vehicle and dealer service and is based on evaluation of numerous attributes grouped in four key measures. In order of importance they are:  vehicle appeal (31%), which includes performance, design, comfort and features; vehicle quality and reliability (22%);  ownership costs (25%), which includes fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (22%).

The What Car?/J.D. Power customer satisfaction survey took place during January and March 2014, opinions from over 15,000 motorists about their car: registered between January 2011 and December 2012. Only models with more than 4000 sales were considered (109 in total).

2014 manufacturer league table

1 Jaguar 80.8%
1 Lexus 80.8%
3 Mercedes‑Benz 80.1%
4 Škoda 80.0%
5 Volkswagen 79.1%
6 Honda 78.9%
7 Volvo 78.4%
8 Toyota 77.9%
9 Kia 77.8%
9 Mazda 77.8%
9 MINI 77.8%
12 Audi 77.7%
13 BMW 77.5%
14 Land Rover 77.4%
  Study Average 77.2%
15 Ford 77.0%
15 Hyundai 77.0%
15 Nissan 77.0%
18 Seat 76.7%
19 Vauxhall 75.7%
20 Peugeot 75.3%
21 Renault 75.2%
22 Citroën 75.1%
23 Suzuki 74.8%
24 Fiat 73.9%
25 Alfa Romeo 72.5%
26 Chevrolet 68.0%

 

What Car? / JD Power category winners

Small car    Citroën DS3
Large SUV Lexus RX
Small MPV Kia Venga
MPV VW  VW Touran
Executive              Volvo V70/XC70
Fun   VW Scirocco
Family  Mercedes C‑Class
SUV  Skoda Yeti
Small family car VW Golf Plus
City car VW Up

 

2014 model league table

1 Volkswagen Up! 85.1%
2 Volkswagen Golf Plus 84.3%
3 Škoda Yeti 82.8%
4 Mercedes‑Benz C‑Class 82.0%
5 Volkswagen Scirocco 81.9%
6 Volkswagen Tiguan 81.7%
7 Lexus CT 81.2%
7 Škoda Octavia 81.2%
7 Volvo V70/XC70 81.2%
10 Jaguar XF 80.8%
11 Kia Sportage 80.5%
12 Honda CR‑V 80.4%
12 Volkswagen Touran 80.4%
14 Ford C‑Max/Grand C‑Max 80.2%
15 Škoda Superb 80.0%
16 Kia Venga 79.7%
16 Lexus RX 79.7%
16 Seat Leon 79.7%
19 Peugeot 3008 79.5%
20 Volkswagen Golf 79.4%
21 Citroën DS3 79.3%
22 Mercedes‑Benz E‑Class 79.2%
23 Hyundai iX35 79.1%
23 Mazda 6 79.1%
25 Volkswagen Passat CC 78.9%
26 Honda Jazz 78.8%
26 Toyota Auris 78.8%
26 Volvo S40/V50 78.8%
29 Audi A6/RS6/S6/Allroad Quattro 78.7%
29 Audi Q5 78.7%
29 Kia cee'd 78.7%
32 Audi A3/S3/RS3 78.6%
32 Toyota RAV4 78.6%
34 Land Rover Range Rover Evoque 78.5%
34 Volvo S60/V60 78.5%
36 BMW 3 Series 78.4%
36 Nissan Note 78.4%
36 Nissan Qashqai 78.4%
36 Toyota Prius 78.4%
40 BMW 1 Series 78.3%
40 Mazda 2 78.3%
40 Škoda Fabia 78.3%
40 Toyota Avensis 78.3%
44 Audi A1 78.2%
44 Toyota Yaris 78.2%
46 MINI Hatch/Clubman/Convertible 78.1%
46 Toyota Verso 78.1%
48 Audi A5/S5/RS5 78.0%
49 Volkswagen Passat 77.9%
50 BMW X3 77.8%
51 Honda Civic 77.7%
51 Renault Scénic/Grand Scénic 77.7%
53 Ford Fiesta 77.6%
53 Suzuki Swift 77.6%
55 Ford Focus 77.5%
56 BMW 5 Series 77.4%
56 Hyundai i20 77.4%
58 Mercedes‑Benz A‑Class 77.2%
  Study Average 77.2%
59 Vauxhall Meriva 77.1%
59 Volkswagen Polo 77.1%
61 Hyundai i10 77.0%
61 Land Rover Range Rover 77.0%
61 Mazda MX‑5 77.0%
61 Vauxhall Insignia 77.0%
65 Land Rover Freelander 76.9%
65 MINI Countryman 76.9%
65 Toyota Aygo 76.9%
68 Kia Picanto 76.8%
69 Hyundai i30 76.7%
70 Ford Kuga 76.5%
70 Ford Mondeo 76.5%
72 Land Rover Discovery 76.4%
72 Mazda 3 76.4%
74 Citroën C3 Picasso 76.3%
74 Peugeot 208 76.3%
76 Audi A4/RS4/S4/Allroad Quattro 76.2%
77 Nissan Juke 76.1%
78 Vauxhall Astra 76.0%
79 Citroën C4 Picasso 75.9%
80 Ford S‑Max 75.6%
81 Audi Q3 75.2%
81 BMW X5 75.2%
83 BMW Z4 75.1%
84 Vauxhall Zafira 75.0%
85 Ford Galaxy 74.9%
85 Seat Ibiza 74.9%
87 Audi TT 74.8%
87 Renault Mégane 74.8%
87 Vauxhall Corsa 74.8%
90 Peugeot 308 74.7%
91 Fiat Panda 74.6%
91 Peugeot 107 74.6%
93 Citroën Berlingo 74.5%
94 Nissan Micra 74.4%
94 Renault Clio 74.4%
96 Peugeot 207 74.2%
97 Fiat 500 74.1%
98 Alfa Romeo Giulietta 74.0%
99 Kia Rio 73.5%
100 Citroën C1 73.2%
101 Ford Fusion 73.0%
102 smart fortwo 72.8%
103 Citroën C4 72.6%
104 Fiat Grande Punto/Punto Evo 72.5%
105 Ford Ka 71.7%
106 BMW X1 71.4%
106 Citroën C3 71.4%
108 Alfa Romeo MiTo 69.9%
109 Chevrolet Spark 67.6%

 

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