- 2013 Wimbledon champion Andy Murray is Jaguar’s new ambassador for #FeelWimbledon campaign
- Jaguar transforms Wimbledon’s famous Centre Court into virtual reality experience – a unique and innovative treat for tennis loving customers
- Jaguar is the Official Car of The Championships with NEW F‑Pace
- The performance and practicality of the F‑PACE makes it the perfect car for stylish tennis lovers – or a new dad with a baby seat, pushchair and a growing family
At this year’s Wimbledon, British No.1 Andy Murray will join Jaguar –– to serve up the brand’s 2016 #FeelWimbledon campaign. Andy Murray and Jaguar are a perfect fit, both are British, world class and driven to be successful.
We’re very excited to welcome Andy Murray to Jaguar. Our shared passion for performance makes this a special partnership, and we’re proud to be associated with one of Britain’s leading sportsmen and the UK’s best summer sporting event.
Andy and Wimbledon provide us the perfect platform to showcase our new F‑PACE to a global audience. They both share high speed performance as key aspects of their winning formula. Murray is the most successful British tennis player ever with a high speed serve and the F‑PACE is already the fastest selling Jaguar ever.
Jeremy Hicks
Managing Director of Jaguar Land Rover
The highlight of Jaguar’s customer engagement plans for this year’s tournament is an innovative cutting‑edge virtual reality experience. The VR features a flyover of The All England Lawn Tennis Club populated with 14,000 characters, offering tennis fans the chance to step into Andy Murray’s shoes on Wimbledon’s legendary Centre Court.
Having personally invested in several technology start‑ups this year, the new Jaguar UK ambassador shared his thoughts on joining the leading UK luxury car manufacturer to bring fans closer to the emotions of The Championships.
JAGUAR SIGN ANDY MURRAY TO SERVE UP #FEELWIMBLEDON CAMPAIGN
JAGUAR SIGN ANDY MURRAY TO SERVE UP #FEELWIMBLEDON CAMPAIGN
ANDY MURRAY TO SERVE UP #FEELWIMBLEDON CAMPAIGN
There’s no greater feeling than walking out onto Centre Court – it makes your hairs stand on end. It’s hosted so many incredible matches and great champions, making the atmosphere one of a kind. This special experience is reserved for very few players and supporters, so it’s amazing that Jaguar’s VR experience can bring people closer to the unique feeling of tennis’ most famous court!
Andy Murray
British Tennis No.1
Murray, who owns a Jaguar F‑TYPE Coupé and has already placed an order for the new Jaguar F‑PACE, also discussed his quest to secure a second Wimbledon title.
I’m coming into Wimbledon on great form after winning at Queens, and reaching two Grand Slam finals this year. Having Ivan (Lendl) back on board has been great and really sharpened up preparations. He knows what it’s like to deal with big pressure, and there’s no greater challenge than being British at Wimbledon. I’m looking forward to it.
Andy Murray
British Tennis No.1
The virtual reality experience will debut at Goodwood Festival of Speed, Jaguar’s flagship motorsport event of the year. For fans travelling to Wimbledon and commuters passing through London Waterloo railway station, a Jaguar #FeelWimbledon experiential zone will be in operation on the concourse for the duration of the tournament.
As well as Jaguar’s Waterloo domination, 20,000 Google Cardboards will be distributed to Jaguar retailers, commuters and tennis fans throughout the campaign. Google Cardboard users can access Jaguar’s Andy Murray Virtual Reality experience by visiting www.feelwimbledon.com.
Jaguar Land Rover will also supply 170 luxury, high performance vehicles to support tournament operations.
The fleet of luxury chauffeur vehicles includes the All‑New Jaguar F‑PACE which is now on sale at Jaguar retailers. The F‑PACE is a lot like a top tennis player, fast but with great grip and poise under pressure. It’s also ultra‑adaptable to all conditions and weather ‑ courtesy of its all wheel drive.
Mick Desmond, Commercial Director of the All England Lawn Tennis Club, said:
Jaguar’s #FeelWimbledon campaign with Andy Murray supports our commitment to deliver the best possible experience for our fan base each year, whether it’s attending the tournament or engaging via digital channels.
The Championships has long been the sporting highlight of the nation’s summer, so it’s fantastic to work alongside Jaguar, which is such a prestigious luxury British brand.
