JAGUAR TYPE 01 PROTOTYPE LINES UP DYNAMIC UK PREMIERE AT GOODWOOD FESTIVAL OF SPEED

2 July 2026

  • Jaguar Type 01 takes to the Goodwood hillclimb for its dynamic UK debut, signalling a fearless new era
  • Prototype revealed in lightest camouflage yet, giving the clearest indication of its design direction ahead of its global reveal later this year
  • Type 01 prototype will take centre stage on the Jaguar stand, alongside a collection of vehicles expressing the Spirit of Jaguar – where fearless creativity, exuberance and modernist design define both past and future

Goodwood, UK – 2nd July 2026: A year after Jaguar stunned Goodwood visitors with its dramatic design vision, the Type 00 concept, Jaguar returns to the Festival of Speed with a striking prototype of its new Type 01 ahead of reveal later this year.  

Fitted with its lightest camouflage yet, the prototype’s appearance offers a clearer expression of its modernist design – defined by dramatic proportions, precise surfaces and a fearless commitment to originality. Goodwood visitors can see the Type 01 prototype as it makes its UK dynamic debut on the hillclimb throughout the event, delivering a genuinely unique spectacle. 

The famous Goodwood Hillclimb will showcase Type 01’s advanced engineering and dynamic capability, reflecting Jaguar’s commitment to challenge convention and redefine modern luxury performance. 

The provenance inspiring Jaguar’s future is brought to life on the Goodwood stand. The E‑type, XJC and XJS were all reference points in the development of Type 01. Each one has deep reserves of power with refinement and composure – and each one reflects the Jaguar ethos to be a copy of nothing.

Goodwood Festival of Speed is the perfect stage to demonstrate Jaguar’s reimagination in action. Type 01’s UK dynamic debut on the hillclimb is a powerful expression of our future – a car defined by bold proportions, presence and performance. Together with iconic Jaguars of the past on display on our stand, it signals the beginning of a new chapter rooted in creativity, distinction and modern luxury.

Santino Pietrosanti
Director, Jaguar UK

Further information

Notes to Editors

ABOUT JAGUAR 

Jaguar inspires like no other. Since 1935, it has been at its best when looking forward. A copy of nothing.

Jaguar's transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the brand. It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity. 

Jaguar Type 01's exuberant modernist design, pioneering technology and instinctive driving dynamics will underpin future Jaguar models. It forms part of JLR's portfolio of distinctive British brands. 

IMPORTANT NOTICE 

JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory.