JAGUAR PLATINUM COVERAGE: A TURNING POINT FOR THE BRAND AND A NEW STANDARD IN CUSTOMER CARE

Jaguar has a long tradition of creating beautiful, fast cars. Now we've created an ownership program to match, writes Gary Temple, President, Jaguar Land Rover North America.

Our new Jaguar Platinum Coverage, in combination with our renewed lineup, is going to be a game changer for the brand and our dealers in North America. The plan which we announced last week will feature a remarkable five‑year/50,000‑mile warranty. That's one year better than anyone else offers in the luxury car sector.

In addition, we're also including complimentary scheduled maintenance for the entire five‑year/50,000‑mile warranty period. So we'll take care of the fluid and filter changes.

But here's the best part; also included in Jaguar Platinum Coverage is no‑cost replacement of all those wear and tear items, such as brake pads, rotors, and even wiper blades.

And for complete peace of mind, the warranty will also include 24/7 roadside assistance for the full five‑year/50,000‑mile period. It is quite simply the best warranty coverage and maintenance plan in the luxury car sector.

I have been working in the car business for more than 30 years, and much of that has been on the service side. Our current customers know how well Jaguar and our dealers take care of them, making owning a Jag as pleasurable as driving them. And I know that in terms of drawing new customers into the brand, this new level of service coverage will be very impactful. Beautiful cars. Check. Fast Cars. Check. Class‑leading ownership experience. Check Check.