Media Worked Hard to Tackle the Infamous Pebble Beach

August 11‑16 was an epic automotive weekend for all who were either in the Pebble Beach area or who followed it via the multitudes of media who reported on it. There were quite a number of storylines ranging from the various events, the auctions, the new product introductions, the concept cars and the featured marques ranging from Shelby Mustangs to Alfa Romeos to, of course, Jaguar in honor of its 75th Anniversary, writes Stuart Schorr, Vice President, Communications & Public Affairs, Jaguar Land Rover North America, LLC.

Kudos goes to the media who did a fantastic job of conveying the spirit of the weekend. Automotive media reported on all the events, cars and people with usual flair, expertise and depth. Impressive online, print and video coverage also came from the auto sections of non‑automotive heavyweights like The New York Times, USA Today and The Wall Street Journal. Further, thousands of bloggers and tweeters also expanded the reach of the news.

Of this wide universe of coverage, Jaguar got its fair share with stories focused on our historic XKSS reunion and the debuts of the 2011 XKR175 and XJ75 Platinum Design Concept. On www.youtube.com/interactivejag I counted 75,000 views of the four Jaguar videos we created from the weekend's festivities. These videos can all be found on www.interactivejaguar.com in addition to a huge gallery of photos from the weekend. Browse around the site and feel free to utilize anything you like. Whether from the media or from Jaguar, we want as many people to share in the joy of Pebble Beach as possible.