On to the Next One...

2009 was a big year for the Jaguar brand ‑‑ an undeniably beautiful model line up, brand honors for industry‑leading customer service and vehicle dependability, numerous awards for the XF and the launch of the all‑new 2011 XJ. The all‑new XJ has been introduced to diverse audiences of U.S. automotive aficionados including; on display at the Pebble Beach Concours d'Elegance and the Los Angeles and Miami Auto Shows, selling out on the pages of Neiman Marcus' Christmas Catalogue, at exclusive viewing parties in Orange County, New York City and Chicago, and at the country's top design schools in Detroit, California and New York City. And 2010 will be an even bigger year as the highly‑anticipated new XJ luxury sedan hits the showrooms this spring.

To kick off the New Year, the Jaguar XJ was featured in JAY‑Z's newest video "On to the Next One" from the Blueprint 3 album. The video premiered on "NBC's New Year's Eve with Carson Daly". If you missed it, you can watch the video above. Thanks to Jay‑Z and video director Sam Brown for their vision of the new big Jag as a visual symbol of moving on to the next higher level of luxury and style.

Happy New Year!