2011 J.D. POWER AND ASSOCIATES INITIAL QUALITY STUDY (IQS) JAGUAR LAND ROVER NORTH AMERICA

Today the results were announced for the 2011 J.D. Power and Associates U.S. Initial Quality StudySM (IQS), with encouraging news on the initial quality front for both the Jaguar and Land Rover (JLR) brands.

For the 2011 IQS, Land Rover was the most improved brand in the industry, and Jaguar also received improved results from 2010. These improvements reflected a significant reduction in Problems Per/100 Vehicles for both brands.

Jaguar's results were led by the Jaguar XF, which ranked as 2nd in the Midsize Premium Car segment, marking a tremendous achievement for the model. Land Rover's improvement was driven by the Range Rover Sport.

Overall, these results demonstrate JLR's redoubled commitment to vehicle quality throughout the organization including Product Development, Manufacturing, Suppliers, Customer Service and Dealers. Adding focus to the issue, in 2010, JLR revised the global Quality Business Office to lead new quality activities and processes with one of the company's targets being improvements in initial quality.

The Quality Business Office is responsible for driving the current model quality improvement process and improving the process to ensure issues are fixed faster and are detected quicker. The new team reflects a rigorous commitment from Jaguar Land Rover globally to ensure better service for its customers through improved quality. JLR has made progress to date and is currently working to improve again for 2012 via the 12MY vehicles.

Improvements in quality are a key corporate goal, and the direct challenge to the Quality Business Office, go hand‑in‑hand with improvements in sales and overall profitability. JLR looks forward to continuing its forward momentum in 2011 and into the future.