Monterey Automotive Weekend - It's About the Classic and Brand New Cars

There is no doubt that affluent automotive aficionados will descend on the Monterey Peninsula this weekend to attend no less than 15 different events. They come to see, race and sometimes purchase history's greatest examples of automotive design and performance as part of the Monterey Automotive Weekend at Pebble Beach, writes Stuart Schorr, Vice President of Communications & Public Affairs, Jaguar Land Rover North America.

Certainly, vehicles like the Jaguar E‑Type will be widely celebrated, but a sizeable aspect of that experience is witnessing the newest, destined to be classic, automobiles on the marketplace today. Major global automotive brands, typically luxury‑focused, seek to tap into visitors' clear appreciation for product excellence.

Throughout the weekend's events, there are dramatic new vehicle displays, public and private test drive opportunities and plenty of customer hospitality.

For Jaguar, displays and test drives will highlight the 2012 Model Year lineup with the XJ and the redesigned XF and XK models, including the newest Jaguar, the 550‑hp XKR‑S.

For Land Rover, it’s the full lineup, with a special focus on giving many consumers their first look, and drive, of the new fuel‑efficient Range Rover Evoque.

Both brands will be presented to the public, on display and with test drives, at The Quail: A Motorsports Gathering, The Rolex Monterey Historic Reunion, and of course on Peter Hay Hill at the Pebble Beach Concours d'Elegance. Further, in a nod to the future, the Jaguar C‑X75 will surely be a show stopper on the Pebble Beach Concours Concept Car lawn.

For Jaguar Land Rover, the Monterey Automotive Weekend is one of the most important new car marketing activities of the year. We think, for the attendees, it's one of the best opportunities to see what's out there in the classic, and destined to be classic, automotive world.