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Jaguar Teams Up with AFAR Magazine For "Destination Undisclosed"

21 September 2012

 

Jaguar North America held an event with AFAR Magazine to celebrate their "Destination Undisclosed" feature, a joint venture celebrating the 2012 Jaguar XFR luxury sedan, on Wednesday night (Sept 19) at the Ames Woodward Hotel in Boston.

 

 

Tapping into the clear alignment between Jaguar's tagline "How Alive Are You?" and AFAR's tagline, "Where Travel Can Take You," AFAR invited writer Nick Fauchauld and photographer William Hereford to embark on a 48‑hour road trip in a 2012 Jaguar XFR from New York to a "Destination Undisclosed."

 

Given only the name of the host city, the two embarked on a spontaneous trip together that was all about surrendering to surroundings, living in the moment, and embracing the unknown.