MAD MEN SEASON 6 DEBUTS

Unlike this time last year, Jaguar Cars is aware our beloved brand might have a supporting role in the new season of AMC's Mad Men TV series, kicking off this Sunday, April 7, at 9 PM EST. Just like last year, we have no idea what the show has in mind for Jaguar, if anything at all. Nonetheless many of us will be watching on Sunday night, both as longtime fans of the show and as stewards of the marque.

Here is an interesting interview that ran today on CNN.com with Mad Men creator Matthew Weiner about the subject of real life brands being included in the plot of the show: http://thelead.blogs.cnn.com/2013/04/05/is‑jaguar‑mad‑at‑mad‑men/?hpt=hp_c2

Last season’s storyline of Jaguar being cast as a sometimes seedy, but always desirable, client, was a complete surprise to the brand.  We cringed more than a few times, but ultimately, really enjoyed our role on the show, and participating in the social discussions.

This Sunday night we’ll be watching the season 6 premiere from Austin, Texas at the all new Circuit of the Americas – Home of the Formula 1 United States Grand Prix. That evening we will be introducing our newest Jaguar sex symbol, the high performance Jaguar F‑TYPE to our North American retailers (on sale this summer). We wonder what Don and his team would do with this generation’s newest sports car? The 60’s had the E‑TYPE as an automotive icon, now it’s our turn with the new F‑TYPE.

Of course, we will be watching the Season 6 premiere on Sunday night, while logged on to our JaguarUSA Twitter and Facebook accounts, ready to weigh in if Jaguar has another surprising role this season.