Du Parc des Eaux‑Vives, Geneva, February 28, 2011 ‑
Excitement on the eve of the 2011 Geneva Motor Show gained momentum
as senior executives from Tata Group and Jaguar Land Rover opened
Show activities with a celebration of Jaguar's E‑type. The iconic
sports car was first unveiled 50 years ago in Geneva at the Hotel
du Parc des Eaux Vives.
Pictured in the main image right to left are Mr Carl‑Peter
Forster, Chief Executive Officer and Managing Director of Tata
Motors; Mr Ratan N Tata, Chairman of Tata Sons; Mr Ravi Kant,
Vice‑Chairman of Tata Motors; and Dr Ralf Speth, Chief Executive
Officer of Jaguar Land Rover. They met with E‑type owners and had
the opportunity to drive prestige examples of the sports car
classic.
"What better way to celebrate half a century of the E‑type
than driving beautiful cars", said Mr Forster. "This is a
magnificent sporting classic that symbolises the power and the
passion of the Jaguar brand ‑ one of the factors that attracted
Tata Motors to purchase both Jaguar and Land Rover."
Driven by Mr Carl‑Peter Forster accompanied by Mr Ratan N
Tata from the Hotel du Parc des Eaux Vives on the very same route
taken by journalists at the press launch in 1961, they relived the
moment that the E‑type first hit the road, in the process
redefining the expectations of how a sports car should look and
perform.
Witnessed by a small group of owners, journalists and
enthusiasts the drive formed one part of the celebrations taking
place to mark the special anniversary. As it did in 1961, the
Geneva Motor Show will again witness the unveiling of a fast,
beautiful Jaguar in the form of the new XKR‑S. Remaining true to
the virtues of comfort, effortless pace and style that defined the
E‑type, the XKR‑S promises to be the fastest and most responsive
series‑production Jaguar ever created.
# # #
About Jaguar
From its beginning as a manufacturer of motorcycle sidecars
in 1922, Jaguar Cars has grown to become one of the world's premier
manufacturers of luxury sedans and sports cars and with that, one
of the most recognized commercial brands. The company's vision is
simple: To produce beautiful fast cars that are desired the world
over. The company operates two manufacturing plants in the United
Kingdom and is fully engaged in environmental programs,community
work and brand awareness exercises such as
motorsports.
Contacts:
Stuart Schorr
Vice President, Communications & Public Affairs
Jaguar Land Rover North America, LLC
201.760.8561
sschorr@jaguarlandrover.com
Wayne York Kung
Manager, Product Communications
Jaguar Land Rover North America, LLC
201‑760‑8591
wkung@jaguarlandrover.com
Barbara Barrett
Manager, Communications
Jaguar Land Rover Canada
613.230.2639
bbarret7@jaguarlandrover.com
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